Having had my hair coloured at the hairdressers for a number of years I decided to do it myself - I've tried several types to see which one was the best and Preference was the last one I bought and it was......The Worst....My hair looked darker duller...

Yes I do have dark hair so yes it won't look like it does on the box BUT last time i touched up my dark roots (my overall hair is a nice light ashy blonde after a year of lightening) with the extreme platinum it was a bit too light so i opted for this...

I went from dyed blonde hair with highlights to this colour and it really suits me. It worked for me! Been using this colour since June and love it. Do use a good hair mask between applications as it does dry hair out initially, but the condition of my...

I have light blonde hair, this product left me with a brassy, bleach look, not platinum. It did lighten my colour and worked well on my roots but changed the tone from cool blonde to yellow. Wouldn't use it again.

After using L'Oreal hair colour for years I thought I would be safe. Since my natural colour is Platinum (apart from the roots at the back which are black) I never imagined it would be such a disaster. The first time it didn't work and the second time...

So I grabbed this box mostly by accident, thinking it was just the normal dye and then read the instructions wrong and left it on too long. I also missed a chunk of my roots (I swear I covered everything but nope there is a patch of mousey brown...

I wish i had read the review before using it. Because I do not have time to go to the hairdresser ( I've got 2 babies)I decided to dye my hair on my own. It was not the first time , but I've used different shade .That turned my hair in to ginger...

Wish I had read the reviews before using this. Turned my hair yellow and straw like. By far the worst hair dye i have every used.

After using the lightest ash blonde for many years, thought I would try this. Wish i hadn't, turned my hair yellow. Needed to use a silver toner on it. Will never use again, will stick to the ash blonde.

Over all it wasn't too bad. I think the results heavily depend on your hair type, natural colour and condition. I only needed to do my roots and the colour came out similar to the last colour I used (Pale gold with silvery streaks.) However, the...