Reasonably priced. Nice lighting effects. Works with Apple HomeKit and IFTTT. Supports Alexa, Google, and Siri voice commands. Scheduling and timer options.

Doesn't support as many smart home platforms as Philips Hue.

The Yeelight Smart LED Bulb is an affordable color LED bulb that you can control with your phone or with your voice, and it doesn't require a hub. It supports HomeKit, Alexa, and Google platforms and works with other smart devices via IFTTT.